Is a Diamond a Good Investment?

Mark: Hi it’s Mark from Top Local Lead Gen, we’re here with Sheetal Gupta of Maharani Jewels in Vancouver. They are an award winning boutique jeweller. Sheetal is the diamond lady. How’re you doing today Sheetal?

Sheetal: I’m doing really well thanks a lot Mark.

Mark: If I could talk it would really help! So we’re going to talk about diamonds, diamonds, are diamonds a good investment?

Sheetal: That’s an excellent question. I probably get asked this at least once a week. People wonder that if they were to purchase a diamond, would it sustain its value. So the first thing I want to talk about is that diamonds hold more value per milligram than any other traded element in the world. They’re are the smallest, lightest and the most concentrated form of wealth in the entire world. Furthermore, the value of diamonds have been increasing between 10 to 14 percent per year, for the past 50 years. So if you look at any other luxury commodity in the world,for example, let’s take luxury cars, let’s take luxury handbags, let’s take luxury shoes, all those items once they’ve been worn completely depreciate in value. I think cars are certainly the best example, you just have to take it off of the lot and it depreciates over 20% in value. So with diamonds, you first of all have something that is extremely concentrated, also you have the fact that it does hold its value based on the fact that you are purchasing a diamond that has come from a credible source, that you’ve got the assurance that you’re dealing with a credible jeweller and dealing with a good quality. So certain quality diamonds, certainly do sustain value better than others. It’s important to have the education during the process of purchasing that diamond. So for example, when you have the higher colour and higher clarity diamonds, those diamonds consistently are high in demand and therefore they do sustain their investment value vs diamonds that are commercial quality. You know, the diamonds that you may purchase from an auction or you know, 60 to 70 percent off that might be lower in quality. Those are the ones that might not hold its value as much as the higher quality diamond. So certainly, diamonds are a luxury commodity, but unlike vehicles and handbags and shoes, they do sustain their value quite nicely if you do have a credible jeweller that you are dealing with

Mark: So if you would like to speak with a certified gemologist who really knows her stuff, who only sells top quality product at really fair prices, Sheetal is the one to call. You can book an appointment at her office in Vancouver 604-727-0149, you must book ahead or check out her website maharanijewels.com. Thanks Sheetal

Sheetal: Thanks a lot Mark.